'The Apprentice' reality show is described by the head of Sir Alan Sugar as' a job interview from hell. "With the fifth episode, five of the sixteen candidates had been fired.
Sir Alan described his ideal apprentice as "someone who is crafty drop dead." The word "intelligent" offers practical, stubborn wisdom and common sense. In a sense it is the opposite of "art".
Five in a row, Sir Alan wanted to see if students in the world of art could sell soft sellMarket. The Christies have known. This works sell for hundreds of thousands of pounds.
For Sir Alan, selling art is just a business like any other, but admits that there is a particular type of sale requirements:
"You can talk to someone in taste a piece of art, but you have to do is to smell when someone is on the hook."
Tre Azam has not affected the modern art:
"Do you have any art at Christie? I was wrong. It 'was a plain white canvas with a celloon the one hand and a lamp on the opposite side, and was sold for 300 great if you could buy all three separately for about £ 60! "
The two teams of apprentices have Eclipse and Stealth, an exhibition in his gallery for the evening meeting would be to sell the work of two photographers that they themselves have chosen.
The photographers were able to decide which teams with it, if the photographer was chosen by the same team.
Kristina was the projectManager for the stealth team. He admitted no knowledge of photography, but he knew how to manage the sales team.
Natalie was a project for Eclipse. She is a mother with a degree in economics, but no experience in art. She wanted to delegate, delegate, but so much that his role has been weakened as a leader.
His team went to a fashion photographer, Elizabeth Hoff, who had made a series of recordings with lips and teeth. In a photo, some teeth 'on a dice. In otherRazor blade was placed between the upper and lower teeth. Paul, in secret, the images described as "eye candy".
Katie has been accused of charming Natalie Elizabeth, when both teams wanted to sell their photographs. Katie was full of enthusiasm and respect:
"We are excited about this work as a team, we must be there to fully support the artists who want to work with us, you will be able to bring us into your world and just let us know how it happened, .., whereComing from you, how did you come to this show (the images )..."
Elizabeth Hoff explains why the lips were the focus of his photographs:
"For me, the lips are the type of communications center, but also sensual and sexual and are fascinating."
Car salesman, Adam wanted the numbers are not the story:
"How many have you sold so far?"
"I have not sold one of these. This is the first time I have been offered for sale."
"Howwould be for each? "
"Nine fifty children."
"Nine pounds fifty?"
"Nine hundred and fifty!"
Everyone laughed, even Adam, who said "Just checking!"
Katie was shocked: "Adam was gone, we were on their learning, their passion, their integrity as an artist and really want the respect and value, he was asked what is sold and how many you can sell ... This is not a car lot! "
Adam asked the team: "WePeople in this space of time or can not afford? "
Katie said: "If you tell a story and make it sexy and passionate, and his creative ... You have a great lady there who has a fascinating history."
"You have money in the bank, but they buy," said Adam. "Well, we have to get the right people."
Margaret, Sir Alan aide, "was Adams point:
"Adam is a man of business rather austere, but it is to ask questionsabout the price and sold them all, and so on. Someone needs to ask. "
Adam felt his team had talked too much about the art and concepts and not enough on the following questions:
"Who will buy it and why buy it? Where are we going to do it? For me, it would have been factors involved in each proposed activity."
10 Kristina Grimes to watch his team, Stealth had split in two. Commercial training helped you in your home a possible sourcethe buyer.
"If you see one of your appointments, you can ask for a list of contacts."
Kristina, Naomi, and Jadin visited Tim Flack, an award-winning photographer horse. Kristina, in part, explains her approach:
"The first thought that this is very creative and you have your mind in a state of mind, things that I am asked to interpret so wishy washy and not good."
True to their philosophy was, Kristina approach to Tim as a businessman:
"IYour prices and to ask what are they going? "
He discovered that he had a client list of 100 and asked for a commitment to their team. Tim thought this was unfair, but was thrilled by his interest in his work.
He later chose his team and gave his reason, the assistant to Sir Alan. He was impressed with the team leader. Kristina looked like the cat that got the cream.
The other half of her team of Paul, Tre and Ghazal Asif visited Nigel Grimmer in Brixton, which showed them his road killFamily Album portfolio. The photo of mother disguised Nigel lying by the roadside not impress Three! Nigel was also impressed by his visitor. "I felt a little 'bruised by the whole"
At noon, Natalie seemed more worried about what food should be served at their exposure, you should choose as a photographer.
The whole team has visited Linda Lieberman, whose photos in fish, shellfish and human flesh. Katie was his usual charming:
"What iswhat? What really was the inspiration? Who are you? "
"Work is really the story of the sea and the life in me."
Simon, tactfully as possible, asking if I mind if you eat fish bought at work.
"No, I would want in an outdoor cafe, perhaps. I feel that would be lost."
Lohit was a picture of where the lobster claw pinching her nipples were shocked. Natalie showed her sense of humor:
"You know how people have coffee in a fixTomorrow, well, I have a lobster pinch my nipples! I wake up! "
15.00 pm The teams had to decide which photographers make more money in the galleries tomorrow, and the photographer to go with their first choice.
Both teams wanted Elizabeth Hoff and Tim Flack horses mouth. Tim liked the Stealth line, but Eclipse Elizabeth preferred.
The teams now had to choose another artist.
Kristina has chosen to fish Linda Lieberman and photographs of the flesh, but Paul andThree was not hit. Three was not sure I agree with Darwin that we came from fish. "I would certainly not you!"
Natalie has convened a meeting at home to tell his team to avoid the hard sell. Adam warned that people can come and go just to look, without having to purchase and that the other team would have sold like crazy.
Katie decided that Adam would be too heavy foot. "We have to have dancing shoes and we have to dance with them."
Natalie agrees: "I'm with Katiethat is what art is something that can not go in for heavy selling. "Adam protested that they were all the things in the wrong direction.
Katie furious: "Adam, as always, is a complete disaster, it needs to be much of a sale of cars, and do not run anywhere near the arena art .... Honestly, if Adam could just go back to the car lot of selling and moving on. would be over, my day has to be perfect! "
Charged on day of sale Kristina Paul, mention the names of photographers on their customer lists. The teams hadto hang their pictures to 18:00 clock and get customers through the doors.
But Elizabeth Hoff is not a list of customers of Eclipse had delivered. Without cable, Natalie Simon and Katie sent into town to one that looked as if spending money for the tickets offered.
Back to the Gallery, Natalie had given Adam see a list of art associations in the Yellow Pages, while Lohit and more work "art" hanging pictures. To be honest, we learned later thatmake a few calls himself.
Natalie decided that Adam was the weakest link right now, but he seemed to be to do the job, which could lead some money.
Vanessa Warren, with photos of Colombia and Mexico, was the second choice of Natalie, and their actual work was given to Adam, to be sold.
Kristina Three relegated to the basement, in order to sell the fish from Linda Lieberman and pictures of meat. So it was that the delivery of the two principles of Richard of York, to be "cured" inTower of London.
Three were a moral issue with the fact that the naked body as a background for the fish and lobster, etc. He turned some of the sensory images were used for the wall!
Elizabeth Hoff came in and did not like the labels on their work or holes in the wall or the fact that the wine has been poured. Katie and some of the team rushed to her and then do what her husband said.
Mr. and Mrs. Hoff advised the team to make way for buyers andsoft sell. Natalie and Katie are already in line with this approach.
The exhibitions were opened at 6 clock
Bottom of the gallery had some surreptitious photos of Linda's three complaints and was his personal interpretation of their meaning. Some laughed, others lapped. Eventually, he sold several photos.
Katie has sold nothing. He later admitted that she might be too soft:
"I do not know how to make it harder, and I fear that if you make it hard for youpeople off, is still a learning process. "
Paul and Christine moved into buyers by selling more aggressively. Your team went with calculator in hand, encouraging people to buy.
Adam, the much-maligned car salesman, got the first sale for his team, Eclipse.
Margaret said: "Some of them talk too long, some individuals who do not intend to buy, in a way to sell art is like selling a car, if someone does not have to buy ..go ahead. "
Simon finally sold a photo of Elizabeth Hoff increasingly intrusive.
Eclipse sold-four photographs and a profit of € 1599
Stealth, led by Kristina sold, fourteen photographs and made £ 4702 profit. Hard Sell had won!
Stealth were pampered with an evening at a health retreat center rewarded.
Back in the boardroom, it was not so pleasant for Eclipse.
Sir Alan was not in sight of Elizabeth Katie Hoff, the mentionPhotographer:
"Katie, I said that 'I am an artist-mode'. They wanted the crowd went for art. Murderess You forgot the point of selling things. This Elizabeth from you. I felt they were in awe of her" .
"I was in awe of her."
"You have been dominated by it," said Margaret.
"I do not think we are governed by it."
Sir Alan said: "We have a list of people called?"
Natalie replied: "No, she does not have wantedthem. "
"Why not?"
"Personal reasons"
Margaret: "He was completely under control."
Sir Alan:. "I do not know why all rave about your prices are Elizabeth working with all due respect to the lady and her man - 950 pounds to 1950 pounds - that do not ring bells with you ***?
"Presented with six artists a good business man said:" I have no idea of photography *** We know so much about photography as we do on the moon flight *** So what we are ..to do is secure our bets. I am not an artist has a show to get - is to prove Got One *** - LIPS "
"I would like to go into a gallery and I saw a whole range of products and a range of prices, then you put a good bet. It is not a place a good bet here.
"You're betting that some madman who came and said he found" I LOVE THE LIPS! Them! I'll have an entire wall of the lips! Buy it!. Half of yourPotential minutes was immediately selected, the women never thought they could take over and lead the game ***. "
Natalie, Adam and Lohit selected to face the firing line with her. Adam blamed too negative and fail to Lohit is presentable to create labels.
In the end, Sir Alan has made his decision:
"Natalie, I have the feeling that you are out of your depth. With regret, you're fired."
Natalie burning well: "I come with my apprenticeHead high. If you go there, you can not take it personally. The feedback and how you should not be taken as a criticism. "
Able to use their MBA to help her business to open Wine Bar Bistro in their local high street. And 'then there is art on the walls - just mirrors!
What business and success, we can learn from this episode?
Hard Sell is the way to go if you only sell in a night
Not so "seduced by the art world, that you forget the artto sell. "
Do not be mastered by anyone. Choose your style of selling.
Tell your customers to see if the sale is for one night.
If a customer does not buy is to move to another.
Offer customers a range of different products at different prices.
A list of potential customers is worth its weight in gold
Try not to a product that you disapprove of the sale.
Nothing matters of the economy, as the results. They sold or did not.Almost is not good enough.
Provide feedback as criticism and get on with your life.
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